the studio & the florist

V a l . e n t . e e n is a Newcastle based floral studio founded in 2018 by Morgan Grace.

Morgan has a bachelor degree in Marketing, an advanced diploma Interior Design and although is a mostly self taught florist has had classic tafe training in floristry.

Where does the conscience come in?

V a l . e n t . e e n never has and never will use toxic floral foam. Adoration of the environment is always in focus, and therefore meticulously sorting green waste, compostables, and hard+soft plastic recycling is a pleasure.

It’s been a conscious change to avoid all preserved flowers and at every opportunity prioritise Australian grown flowers.

The V a l . e n t . e e n style can be described as romantic and sculptural. Focusing on classic flouncy petals and unique shapes and textures. Always conceptual and looking to honour the rawness of nature.

V a l . e n t . e e n specialises luxury florals with a conscience; for weddings, private events, corporate & PR events, styling & editorial content as well as decadent gift bouquets.


'I find flowers to be essential, whether in the everyday sitting on the kitchen window sill or adorning the tables at a celebration. Somethings missing without them.'